The Kim Kardashian principle : why shameless sells (and how to do it right)
(Book)
Author
Published
New York : St. Martin's Press, 2017.
Edition
First edition.
Physical Desc
256 pages cm
Status
Description
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Copies
Location | Call Number | Status |
---|---|---|
Orcutt Library - Adult Non-Fiction | 658.827 | On Shelf |
Santa Maria Public Library - Adult Non-Fiction | 658.827 | On Shelf |
More Details
Published
New York : St. Martin's Press, 2017.
Format
Book
Edition
First edition.
Street Date
1703
Language
English
Notes
Description
How do social media stars attract such obsessive attention-even more than the Hollywood A-list? And what can they teach us about making our own ideas, products and services break through? The world's leading authority on celebrity branding, Jeetendr Sehdev, whom Variety calls "the best in the business," tackles these questions head on. Sehdev shows why successful images today-the most famous being Kim Kardashian-are not photoshopped to perfection, but flawed, vulnerable, and in-your-face. This total transparency generates a level of authenticity and intimacy with audiences that traditional marketing tactics just can't touch. The KIM KARDASHIAN PRINCIPLE reveals the people, products and brands that do it best-from YouTube sensations like Jenna Marbles to billionaire tech mogul Elon Musk-and proves why the old strategies aren't working. After all, in a world where a big booty can break the internet, and the President-Elect is a reality TV star, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight. THE KIM KARDASHIAN PRINCIPLE is a fresh, provocative and eye-opening guide to understanding why only the boldest and baddest ideas will survive-and how to make sure yours is one of them.
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Citations
APA Citation, 7th Edition (style guide)
Sehdev, J. (2017). The Kim Kardashian principle: why shameless sells (and how to do it right) (First edition.). St. Martin's Press.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Sehdev, Jeetendr. 2017. The Kim Kardashian Principle: Why Shameless Sells (and How to Do It Right). St. Martin's Press.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Sehdev, Jeetendr. The Kim Kardashian Principle: Why Shameless Sells (and How to Do It Right) St. Martin's Press, 2017.
MLA Citation, 9th Edition (style guide)Sehdev, Jeetendr. The Kim Kardashian Principle: Why Shameless Sells (and How to Do It Right) First edition., St. Martin's Press, 2017.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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