Ideas, products, messages and behaviors "spread just like viruses do." Behavior can ripple outward until a critical mass or "tipping point" is reached, changing the world. Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes.

Martians, a reincarnated Irish woman, a dead movie star, an insane anesthetist, and an obsessed U.S. Attorney General - these disparate characters have something in common. Each was at the center of an incident of mass hysteria, in which frightened, grieving, and otherwise disturbed people abandoned their common sense. This fascinating book by a prominent psychologist explores several intriguing case histories of mass hysteria, from "The Great Disappointment"...

Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop...

Blind Trust is the culmination of more than three decades of profound immersion in the most pressing sociopolitical conflicts of our time, by the psychoanalyst with probably the most direct experience with such issues of any in the world. Author Vamik Volkan applies his knowledge of depth psychology to the turbulent and destructive human experiences in the current cauldrons of the greatest unrest and disaster throughout Europe, Asia, and the Middle...

A groundbreaking investigation into the origins of morality, which turns out to be the basis for religion and politics. The book explains the American culture wars and refutes the "New Atheists."

"This eclectic history of unusual crowd behavior describes a rich assortment of mass phenomena ranging from the amusing and quirky to the shocking and deplorable. What do fads, crazes, manias, urban legends, moral panics, riots, stampedes, and other mass expressions of emotion have in common? By creating a typology of such behavior, past and present, the authors show how common extraordinary group reactions to fear or excitement are. And they offer...

For more than 30 years, renowned psychoanalyst Vamik D. Volkan has applied the theories of his profession to societies in conflict, venturing into cauldrons of unrest as observer, mediator, and practitioner. In this volume, he shares his experiences facilitating dialogue between opposing enemy groups, in numerous contexts and conflict zones, and presents the pioneering theoretical and practical frameworks he developed. In the process, he provides...

"Metamorphosis" by Franz Kafka is a haunting and surreal exploration of existentialism and the human condition. This novella introduces readers to Gregor Samsa, a diligent traveling salesman who wakes up one morning to find himself transformed into a gigantic insect. Kafka's narrative delves into the isolation, alienation, and absurdity that Gregor experiences as he grapples with his new identity. The novella is a profound examination of the individual's...

Thoughts for the advancement of mankind. Positing that modern society is an adolescent culture, driven by greed and power and lying on the cusp of an era of spiritual growth and shifting values, this book explores mythic themes in various historical eras to explain the past, present, and future of the human experience. It suggests that the world is facing a rite of passage into adulthood and that a time of cooperation, stabilization, and sharing is...

Ulysses draws upon a complex network of symbolic parallels from mythology, history, and literature (including a framework and episodes that echo the Odyssey) to document an ordinary day in the lives of three Dubliners. Regarded today as one of the greatest novels of the twentieth century, Ulysses entered the world in a firestorm of controversy. Denounced as obscure, unintelligible, nonsensical, and obscene, it was first published in Paris in 1922...