A unique, inspiring guide to building business strategy from the president of Sequent Learning Network A key element of a successful business strategy is originality, which can only be fueled by creativity and intuition. Many business leaders are taught to develop strategies by analyzing case study after case study of other companies' already implemented strategies, and using those studies as a framework for developing their own strategic plans. However,...

When we conform to well-accepted rules and norms rather than constructively rebel against them, we keep our doubts and disagreements to ourselves. As leaders, we are less effective and respected. As employees, we feel dissatisfied and are more likely to be overlooked for top assignments and promotions. Award-winning Harvard Business School professor Francesca Gino provides strategies and examples for cultivating and embracing nonconformity in the...

"The New York Times bestselling author of Give and Take examines how people can champion new ideas--and how leaders can encourage originality in their organizations. With Give and Take, Adam Grant not only introduced a landmark new paradigm for success but also established himself as one of his generation's most compelling and provocative thought leaders. In Originals he again addresses the challenge of improving the world, but now from the perspective...

Explores the way in which Steve Jobs's uncompromising ways and Apple's culture of simplicity has driven Apple's success, tracing its famous advertising campaigns while exploring the ways in which simplicity can be a powerful business guideline for establishing and measuring goals.

Enumerates the principles for building a truly great enterprise in unpredictable, tumultuous and fast-moving times.

"In 1986, Ed Catmull co-founded Pixar, a modest start-up with an immodest goal: to make the first-ever computer animated movie. Nine years later, Pixar released Toy Story, which went on to revolutionize the industry, gross $360 million, and establish Pixar as one of the most successful, innovative, and emulated companies on earth. This book details how Catmull built an enduring creative culture -- one that doesn't just pay lip service to the importance...

Daymond John has been practicing the power of broke ever since he started selling his home-sewn t-shirts on the streets of Queens. With no funding and a $40 budget, Daymond had to come up with out-of-the box ways to promote his products. Luckily, desperation breeds innovation, and so he hatched an idea for a creative campaign that eventually launched the FUBU brand into a $6 billion dollar global phenomenon. But it might not have happened if he hadn't...