Franchise : the golden arches in black America

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New York : Liveright Publishing Corporation, 2020.
First edition.
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324 pages ; 25 cm


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Paso Robles City Library - Adult Non-Fiction338.70973 CHATELAINOn Shelf

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Includes bibliographical references (pages 277-312) and index.
"From civil rights to Ferguson, Franchise reveals the untold history of how fast food became one of the greatest generators of black wealth in America. Often blamed for the rising rates of obesity and diabetes among black Americans, fast food restaurants like McDonald's have long symbolized capitalism's villainous effects on our nation's most vulnerable communities. But how did fast food restaurants so thoroughly saturate black neighborhoods in the first place? In Franchise, acclaimed historian Marcia Chatelain uncovers a surprising history of cooperation among fast food companies, black capitalists, and civil rights leaders, who- in the troubled years after King's assassination- believed they found an economic answer to the problem of racial inequality. With the discourse of social welfare all but evaporated, federal programs under presidents Johnson and Nixon promoted a new vision for racial justice: that the franchising of fast food restaurants, by black citizens in their own neighborhoods, could finally improve the quality of black life. Synthesizing years of research, Franchise tells a troubling success story of an industry that blossomed the very moment a freedom movement began to whither"--,Provided by publisher.

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APA Citation, 7th Edition (style guide)

Chatelain, M. (2020). Franchise: the golden arches in black America (First edition.). Liveright Publishing Corporation.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Chatelain, Marcia, 1979-. 2020. Franchise: The Golden Arches in Black America. New York: Liveright Publishing Corporation.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Chatelain, Marcia, 1979-. Franchise: The Golden Arches in Black America New York: Liveright Publishing Corporation, 2020.

MLA Citation, 9th Edition (style guide)

Chatelain, Marcia. Franchise: The Golden Arches in Black America First edition., Liveright Publishing Corporation, 2020.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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