Franchise: The Golden Arches in Black America
(eAudiobook)

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Published
HighBridge, 2020.
Status
Available Online

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Physical Description
10h 37m 0s
Format
eAudiobook
Language
English
ISBN
9781684577002

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Citations

APA Citation, 7th Edition (style guide)

Marcia Chatelain., Marcia Chatelain|AUTHOR., & Machelle Williams|READER. (2020). Franchise: The Golden Arches in Black America . HighBridge.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Marcia Chatelain, Marcia Chatelain|AUTHOR and Machelle Williams|READER. 2020. Franchise: The Golden Arches in Black America. HighBridge.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Marcia Chatelain, Marcia Chatelain|AUTHOR and Machelle Williams|READER. Franchise: The Golden Arches in Black America HighBridge, 2020.

MLA Citation, 9th Edition (style guide)

Marcia Chatelain, Marcia Chatelain|AUTHOR, and Machelle Williams|READER. Franchise: The Golden Arches in Black America HighBridge, 2020.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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Grouped Work IDffbf2a4b-fb69-00a3-8869-eed9e204a2df-eng
Full titlefranchise the golden arches in black america
Authorchatelain marcia
Grouping Categorybook
Last Update2023-01-14 17:01:24PM
Last Indexed2023-02-04 08:14:36AM

Book Cover Information

Image SourcecontentCafe
First LoadedJun 14, 2022
Last UsedFeb 4, 2023

Hoopla Extract Information

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    [synopsis] => From civil rights to Ferguson, Franchise reveals the untold history of how fast food became one of the greatest generators of black wealth in America.

Often blamed for the rising rates of obesity and diabetes among black Americans, fast food restaurants like McDonald's have long symbolized capitalism's villainous effects on our nation's most vulnerable communities. But how did fast food restaurants so thoroughly saturate black neighborhoods in the first place? In Franchise, acclaimed historian Marcia Chatelain uncovers a surprising history of cooperation among fast food companies, black capitalists, and civil rights leaders, who-in the troubled years after King's assassination-believed they found an economic answer to the problem of racial inequality. With the discourse of social welfare all but evaporated, federal programs under presidents Johnson and Nixon promoted a new vision for racial justice: that the franchising of fast food restaurants, by black citizens in their own neighborhoods, could finally improve the quality of black life. Synthesizing years of research, Franchise tells a troubling success story of an industry that blossomed the very moment a freedom movement began to whither.
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