Latinos, Inc. The Marketing and Making of a People
(eBook)
Author
Published
University of California Press, 2012.
Edition
1.
Physical Desc
1 online resource (330 pages)
Status
Description
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Format
eBook
Language
English
ISBN
9780520953598 (electronic bk.)
Notes
General Note
Enki Library eBook.
Description
"Both Hollywood and corporate America are taking note of the marketing power of the growing Latino population in the United States. And as salsa takes over both the dance floor and the condiment shelf, the influence of Latin culture is gaining momentum in American society as a whole. Yet the increasing visibility of Latinos in mainstream culture has not been accompanied by a similar level of economic parity or political enfranchisement. In this important, original, and entertaining book, Arlene Davila provides a critical examination of the Hispanic marketing industry and of its role in the making and marketing of U.S. Latinos. Davila finds that Latinos' increased popularity in the marketplace is simultaneously accompanied by their growing exotification and invisibility. She scrutinizes the complex interests that are involved in the public representation of Latinos as a generic and culturally distinct people and questions the homogeneity of the different Latino subnationalities that supposedly comprise the same people and group of consumers. In a fascinating discussion of how populations have become reconfigured as market segments, she shows that the market and marketing discourse become important terrains where Latinos debate their social identities and public standing."--,Provided by publisher.
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Citations
APA Citation, 7th Edition (style guide)
Dávila, A. M. (2012). Latinos, Inc: The Marketing and Making of a People (1.). University of California Press.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Dávila, Arlene M., 1965-. 2012. Latinos, Inc: The Marketing and Making of a People. University of California Press.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Dávila, Arlene M., 1965-. Latinos, Inc: The Marketing and Making of a People University of California Press, 2012.
MLA Citation, 9th Edition (style guide)Dávila, Arlene M. Latinos, Inc: The Marketing and Making of a People 1., University of California Press, 2012.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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Grouped Work ID
18f36ffe-6cbb-73c3-2214-e797a2d5592c-eng
Grouping Information
Grouped Work ID | 18f36ffe-6cbb-73c3-2214-e797a2d5592c-eng |
---|---|
Full title | latinos inc the marketing and making of a people |
Author | dávila arlene m |
Grouping Category | book |
Last Update | 2024-03-16 06:45:21AM |
Last Indexed | 2024-04-27 02:46:11AM |
Book Cover Information
Image Source | contentCafe |
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First Loaded | Aug 11, 2023 |
Last Used | Aug 22, 2023 |
Marc Record
First Detected | Apr 20, 2022 11:20:41 AM |
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Last File Modification Time | Apr 20, 2022 11:20:41 AM |
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260 | 3 | |b University of California Press,|c 2012. | |
300 | |a 1 online resource (330 p.) | ||
500 | |a Enki Library eBook. | ||
516 | |a epub. | ||
520 | 3 | |a "Both Hollywood and corporate America are taking note of the marketing power of the growing Latino population in the United States. And as salsa takes over both the dance floor and the condiment shelf, the influence of Latin culture is gaining momentum in American society as a whole. Yet the increasing visibility of Latinos in mainstream culture has not been accompanied by a similar level of economic parity or political enfranchisement. In this important, original, and entertaining book, Arlene Davila provides a critical examination of the Hispanic marketing industry and of its role in the making and marketing of U.S. Latinos. Davila finds that Latinos' increased popularity in the marketplace is simultaneously accompanied by their growing exotification and invisibility. She scrutinizes the complex interests that are involved in the public representation of Latinos as a generic and culturally distinct people and questions the homogeneity of the different Latino subnationalities that supposedly comprise the same people and group of consumers. In a fascinating discussion of how populations have become reconfigured as market segments, she shows that the market and marketing discourse become important terrains where Latinos debate their social identities and public standing."--|c Provided by publisher. | |
651 | 0 | |a Latin America|x History. | |
655 | 7 | |a Electronic books.|2 lcgft | |
730 | 0 | |a Enki Library eBook. | |
776 | 0 | |z 9780520274693 | |
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