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Cashing In With Content : How Innovative Marketers Use Digital Information to Turn Browsers into Buyers
(eBook)
Author
Published
[Place of publication not identified] : Information Today, Incorporated, 2005.
Physical Desc
1 online resource (280 pages)
Status
Description
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Format
eBook
Language
English
ISBN
9781937290276
Notes
Description
In failing to provide visitors with great information content, most of today's Web sites are missing a golden opportunity to create loyal customers-and leaving a fortune in new and repeat business on the table. According to Web marketing expert David Meerman Scott, too many marketers focus on style over substance. While a site may win awards for graphic design, Scott demonstrates that the key to Web marketing success is compelling content, delivered in new and surprising ways. In Cashing in with Content, he interviews 20 of today's most innovative Web marketers, sharing their secrets for using content to turn browsers into buyers, to encourage repeat business, and to unleash the amazing power of viral marketing. The book features a diverse range of content-savvy organizations from the worlds of e-commerce, business to- business, and government/not-for-profit, including the Wall Street Journal Online, CARE USA, Kenyon College, Alcoa, Tourism Toronto, Weyerhaeuser, Booz Allen Hamilton, and United Parcel Service.--Provided by the publisher.
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Citations
APA Citation, 7th Edition (style guide)
Scott, D. M. (2005). Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers . Information Today, Incorporated.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Scott, David Meerman. 2005. Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers Into Buyers. Information Today, Incorporated.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Scott, David Meerman. Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers Into Buyers Information Today, Incorporated, 2005.
MLA Citation, 9th Edition (style guide)Scott, David Meerman. Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers Into Buyers Information Today, Incorporated, 2005.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
94c2552d-75a6-04f4-a738-7ccfa9109652-eng
Grouping Information
| Grouped Work ID | 94c2552d-75a6-04f4-a738-7ccfa9109652-eng |
|---|---|
| Full title | cashing in with content how innovative marketers use digital information to turn browsers into buyers |
| Author | scott david meerman |
| Grouping Category | book |
| Last Update | 2023-08-04 15:04:05PM |
| Last Indexed | 2024-04-27 05:23:52AM |
Book Cover Information
| Image Source | default |
|---|---|
| First Loaded | Jun 26, 2023 |
| Last Used | Nov 27, 2023 |
Marc Record
| First Detected | Apr 20, 2022 01:29:57 PM |
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| Last File Modification Time | Apr 20, 2022 01:29:57 PM |
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