Amanda Montell

What makes “cults” so intriguing and frightening? What makes them powerful? The reason why so many of us binge Manson documentaries by the dozen and fall down rabbit holes researching suburban moms gone QAnon is because we?re looking for a satisfying explanation for what causes people to join?and more importantly, stay in?extreme groups. We secretly want to know: could it happen to me?

"'Magical thinking' can be broadly defined as the belief that one's internal thoughts can affect unrelated events in the external world: Think of the conviction that one can manifest their way out of poverty, stave off cancer with positive vibes, thwart the apocalypse by learning to can their own peaches, or transform an unhealthy relationship to a glorious one with loyalty alone. In all its forms, magical thinking works in service of restoring agency...