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Dan Heath
Author
Pub. Date
2010
Language
English
Description
In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. "Switch "shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
Author
Language
English
Formats
Description
"Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas 'stick.' Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier,...
Author
Pub. Date
2017.
Language
English
Description
"While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create...
Author
Language
English
Description
"From the #1 New York Times bestselling coauthor of Made to Stick, Switch, and The Power of Moments comes a revolutionary guide to fixing what's not working-in systems and processes, organizations and companies, and even in our daily lives-by identifying leverage points and concentrating resources to achieve our goals"--
Author
Publisher
Avid Reader Press
Pub. Date
2020.
Language
English
Description
"Upstream probes the psychological forces that push us downstream-including "problem blindness," which can leave us oblivious to serious problems in our midst. And Heath introduces us to the thinkers who have overcome these obstacles and scored massive victories by switching to an upstream mindset. One online travel website prevented twenty million customer service calls every year by making some simple tweaks to its booking system. A major urban...
Author
Language
Español
Description
A lo largo de nuestra vida aceptamos muchos cambios importantes: el matrimonio, los hijos, las nuevas tecnologías o los nuevos trabajos. No obstante, algunos hábitos los consideramos innegociables. Los fumadores siguen fumando y los niños siguen engordando demasiado.
Hay cambios fáciles y cambios difíciles. Esto es así porque el corazón y la mente están en conflicto. Por una parte está el lado emocional, nuestro lado instintivo, que siente...